Our Work | Creative | Content | MC2 marketing | Brentwood

We have been privileged to work with some great brands over the years, producing some fantastic Creative and Content.

As well as building quick, Google-friendly websites, here are some of our favourite campaigns to date…

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Sovereign Home Improvements – 2018

Strategy: Making Homes Better!

Develop new brand strategy
Create a set of brand values
Design & build new website
Create and implement new copy line
Refine Logo and imagery
Google Set-up, GMB, G+ etc
Develop Blog & Social media strategy
Advise, tag and implement SEO strategy

Results (2018)

FOUR new won projects in the first month of the site going live.
300% rise in web traffic in first two weeks
Accepted as Which? Trusted Trader
This will be our MC2 Marketing 2019 EDA entry!!

Chic Photography & Video – 2017/18

Strategy: It’s all about You!

Develop new brand identity
Create a set of brand values
Design & build new website
Create and implement new copy line
Google Set-up, GMB, G+ etc
Develop blog strategy
Advise, tag and implement SEO strategy

Results (2017)

Three new business wins within a month of new website going live
200% rise in web traffic
Listed on Guides For Brides within 8 weeks of launch
Photography Award from SWPP (Society of Wedding & Portrait Photographers)

Performalytics – 2016/17/18

Strategy: Real Data, Real Insight

Develop new brand identity
Create a set of brand values
Design & build new website
Produce a Pitch Doc for new business
Create and implement new copy line
Source, buy & implement new brand imagery
Create and model new client packages
Advise, tag and implement SEO strategy

Results (2016)

Three new business wins in first 6 months since changes
Improved brand perception
Greater client understanding of products and services

Prosper (Effective Practice Management) – 2016

Strategy: Raising Your Game

Develop brand identity from scratch
Create a set of brand values
Create and implement new copy line
Design & oversee new website build
Source, buy & implement new brand imagery
Produced an investor doc
Entered for HDA* awards

Results (2016)

Beta registration target met in one month
Formed alliance with CIMA in first 3 months of launch
Won *Hertfordshire Digital Award for best website – SILVER AWARD WINNER

London Golf Show 2015/16

Strategy: Get In The Zone

Develop Show Theme/Strategy
Promote LGS to a Golf Savvy Audience
Oversee Website, Advertising, Ticketing, Creative & PR
Manage Golf Monthly sponsorship
Manage Pay Per Click activity
Used Guerrilla media & celebrities to promote show
Oversee Social Media campaign

Results (2015)

Website Traffic up 123% YOY
Pre-show Ticket Sales up 33% YOY
Ticket Rev to site by 11% YOY
Moved Website ranking from 5.5 to 1.5m

Chauffeur Drive London – 2015/16

Strategy: Time Management

Review current marketplace and existing competitive activity
Develop brand positioning, visual identity and iconography
Create company name & copy line
Create fully responsive website
Shoot imagery for website/Write Content
Ensure SEO is Google friendly
Manage Pay Per Click campaign

Results (2015/6)

Successful launch within two months of brief
Industry & Clients’ Customers complements on new site
300% ROI (Return on Investment) for Adwords campaigns
Won *Essex Digital Award for best leisure & hospitality website – BRONZE AWARD WINNER

INOVU – 2015

Strategy: Being Better

Review current marketplace and existing competitive set
Understand where new company and product sit in the marketplace
Create company & product name
Develop brand positioning, visual identity and iconography
Create Copyline
Selected imagery to be used on all visual communications
Oversee product packaging design
Create sales support materials and installation instructions

Results (2015)

Project cancelled but we still think its a great piece of work!

Specimen Angling – 2014/15

Strategy: Pioneering

Review and audit existing branded materials
Overhaul brand and introduce brand strategy
Design and recommend new website layouts
Mentor team on Social Media
Write, Promote and Generate PR & Competitions
Manage Design and Printing of campaign overseen branded events/shows

Results (2014)

Hotly received by customers
Increased media coverage
Increased footfall & sales following shows
Doubling of followers on Social Media

The Altonwood Group – 2013/14

Strategy: First Class Service

Review and audit existing branded materials
Introduce metrics on which to gauge website and product success
Mentor General Managers on marketing techniques + Social Media
Create, Design, Manage and Implement new product strategy – AST
Develop and Implement Media strategy & plan
Manage, Radio, Press, Leaflet, Online Pay Per Click and SEO campaign
Write, Promote and Generate PR & Competitions
Manage Design and Printing of campaign

Results (2013)

Campaign paid for itself in first burst of promotion
Record hits to website
Rivals clubs copying format

The SMi Group – 2012/13

Strategy: Experts in Experts

Review and audit existing branded materials
Introduce metrics on which to gauge website and company success
Oversee and change Marketing team processes
Oversee and integrate new website / manage Digital Agency
Review and recommend revenue generators incl. Advertising opps.
Train teams on Social Media strategy & Company ‘Communities’ site
Management of new Logo design

Results (2012)

Implemented new brand strategy
Managed site launch within 3 months
Re-branded company within 4 months
Personal recommendation from CEO

The London Golf Show – 2011/12

Strategy: The Interactive Golf Show under one Roof!

Promote LGS to a Golf Savvy Audience
Oversee Website, Advertising, Ticketing, Creative & Content & PR
Secured talkSPORT sponsorship & managed relationship
Secured and managed show talent – Trick Shot Boys / Sophie Horn
Used Guerrilla media & celebrities to promote show
Implement Digital Strategy/ Social Networking

Results (2011/12)

Pre-show Ticket Sales up 100%+ 20% (Y2)
Moved Website ranking from 5m to 1.9m
National Golf Show ticket sales up by 60%!
Increased visitors to site by 30% YOY

TheSocialGolfer.com – 2010- to present

Strategy: Bringing Golfers Together

Promote TSG to a brand new golfing audience
‘Change’ to sustainable business model e.g. Paywall
Website PR, Advertising Creative, Social Media, SEO, Events, Affiliates
Referenced in majority of Golf Mags, Online, 3rd Parties, Email Marketing
Changed imagery of site and added Newsletter, Sourced contributors
Copyrighting, Imagery, Moderation, Site Design, & Function

Results (2010)

Increased site traffic by 50% YOY
Increased Ad Rev by 100% YOY
Increased membership by 1k users
TSG named “Microsoft Bizspark Start-up of the Day”
Won *Essex Digital Award for best sports website – GOLD AWARD WINNER

British Virgin Islands – 2009

Strategy: Simple Truths

Promote BVI as THE authentic Caribbean destination
‘Go one step further than the brochure’
Video editorial, Advertorial, Ads, Content
Supported & Promoted in Newspaper & Mags
Commissioned photography for BVI use in marketing
Product Competitions

Results (2009)

Total Clicks to microsite: 18,402
Total Microsite Impressions: 34,500
Total Clicks through to BVI: 1,600
Total Unique Users: 16,301

Navman – 2007/8

Strategy: Intelligent Thinking

Position Navman as more than ‘Technology’
Great British locations with your ‘Sat-Nav’
20 articles/destinations by John Cleare
Supported in Newspaper & Mags
User-generated content function & competitions
Channel FIVE sponsorship of The Gadget Show

Results (2007/8)

The Times’ best performing microsite EVER!
Total Microsite Impressions: 280,716
Total Unique Users: 85,489
Established Navman as 3rd in market